Nice to meet you!
I’m a results-focused, all round social media marketer with hands-on experience managing strategic, operational and performance frameworks for social media advertising and organic social.
I have led the day-to-day social media management, optimising for growth, global expansion and maximum engagement across LinkedIn, Twitter, Facebook and Instagram. From strategy development, content planning, creation and curation, copywriting and scheduling to community management.
In addition, I have created, implemented, reported and continuously optimised successful social paid campaigns on Facebook, Instagram, Twitter and LinkedIn for global brands, ranging from entertainment and tourism to e-commerce. Clients included: Football Association of Ireland, Tropical Medical Bureau, Guinness, Discount Supplements, Virgin Media and RTE TV.
During my career I have also developed operational frameworks for integrating the social media function with the wider team. For example: content, design, events, PR, Partnership, product, performance, sales, talent, among others.
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Mental health advocate
I’m currently in the pursuit of becoming a mental health advocate. I help people find the courage to attend therapy sessions when they most need it. I do it by openly sharing my stories and experiences about my own mental health journey and more importantly showing them that I am an ally.
This is part of a video series launched by UNMIND in September 2020. The Series cover a variety of topics, including a broad introduction to the topic of mental health, exploring the pros and cons of diagnosis, and the impact of stigma. They also dig into specific problems, with a closer look at various issues, including depression, anxiety, stress/burnout, psychosis, eating disorders, self harm, bipolar disorder, and addiction.
Check out some of my work ↓
A big announcement
